Kusha Kapila on e-Mind Rocks 2020: Mental health needs to be consistently spoken about

Content creator Kusha Kapila discussed her journey as a social media influencer during a session on India Today e-Mind Rocks. Kusha is renowned on social media for her character Billi Maasi and has over 15,000 followers on Twitter and 1.2 million on Instagram. Apart from speaking about her exciting career, Kusha also addressed several subjects including the ban on TikTok and mental health.

Moreover, she shared her experience of working with Sushant Singh Rajput and said that his death feels "unreal". Sushant Singh Rajput died by suicide on June 14.

This actually just developed in a studio with my other colleagues and the creative director of this series. We were just trying out different voices. We were having fun. The studio is a very slow space. You can do anything. I was impersonating people. Some from my memories. Some from people I saw at fashion weeks. We just started. I just tried a different voice and the director just asked me whether I can do a character on this. And that's how it started.