Bengaluru woman gets ‘Miss you, says i-Pill’ notification from Zepto, Internet reacts

Zepto, a Bengaluru-based quick-commerce platform, found itself on the receiving end of the internet after it sent an unsolicited and rather inappropriate notification to a customer.

The message, sent to Pallavi Pareek, read: “I miss you, Pallavi. Says i-Pill emergency contraceptive pill,” followed by three teary-eyed emojis.

Pareek, who was understandably shocked, took a screenshot of the notification and shared it in a post on LinkedIn, tagging Zepto and its support team. She also highlighted the inappropriateness of the message, especially given the personal and sensitive nature of the product in question.