10Photo© hindustantimes.comViacom18 bags BCCI media rights for next five years, confirms board secretary Jay Shah
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The BCCI media rights auction for the 2023-2028 cycle took place on Thursday and Viacom18, a joint venture between Paramount Global and Reliance Industries, won the digital rights for India’s home cricket matches for the 2023-2028 cycle.
The auction was conducted in Mumbai, with three companies bidding for the rights: Disney Star, Sony Sports, and Viacom18.
Viacom18’s win is a major coup for the company, which has been looking to expand its sports portfolio.
“ It fills me with immense joy and a profound sense of pride to witness the remarkable growth of brand BCCI. Today’s e-auction has propelled BCCI into the upper echelons of per-match media rights…
Jay Shah,
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“ Our underlying goal remains to strike a harmonious equilibrium between cricket and commercial interests,
Jay Shah,
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“ Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL and @wplt20, we extend…
Jay Shah,
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“ Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend…
Jay Shah,
BCCI media rights: Viacom18 bags TV and digital rights for India’s…