Sachin Tendulkar cautions against deepfake video of him, says misuse of technology is disturbing

Indian cricketer Sachin Tendulkar on Monday took to social media platform X to caution the public against a deepfake video featuring his likeness that has gone viral after being used to promote an online gaming app.

Deepfake technology uses artificial intelligence software to manipulate audio and video with the help of artificial intelligence software to depict people saying or doing things that they never said or did. The content is made to appear as realistic as possible and is usually used with malicious intent.

The video shows a likeness of Tendulkar talking about how easy it is for individuals to make money through the application that can easily be downloaded onto most phones.