Google Introduces AI Search Tool For India In English, Hindi

Google is expanding its generative AI search experience, known as SGE (Search Generative Experience), beyond the United States to India and Japan. This feature will be accessible through Google’s Search Labs in these markets, offering users a more conversational and interactive search experience akin to chatting with an AI.

Initially introduced at Google’s I/O Developer conference earlier this year, SGE enables users to ask Google questions about specific topics and receive informative responses, resembling interactions with an AI chatbot. Over time, the feature has been enhanced to support various content types, such as videos, images, local information, travel recommendations, and even coding-related queries.

Google has also begun experimenting with integrating ads alongside AI-generated responses to capitalize on the additional space created by the AI chat experience.