BJP banks on North Indian leaders to woo Hindi voters in Maharashtra

The Bharatiya Janata Party (BJP) is confident of an electoral victory on the basis of the strong female voter base in Maharashtra. Senior party functionaries in charge of the polls in the State said most of party’s campaign in the past month has been driven towards attracting female voters, who form a strong base for the party’s electoral bank.

Even their television and newspaper advertisements are targeted at the women vote bank, party leaders said following a final review of the poll campaign in Mumbai on Thursday. A delegation of senior functionaries held a meeting under the leadership of BJP general secretary Bhupendra Yadav, who is also in charge of Maharashtra polls.

The team discussed the final leg of campaigning including scheduled rallies of Prime Minister Narendra Modi, Chief Minister Devendra Fadnavis, former Rajasthan Chief Minister Vasundhara Raje, Union Minister Nitin Gadkari and Union Minister Parshottam Rupala due in Mumbai and Pune on October 18, party leaders said.