Zomato Shuts Zomato Legends With Immediate Effect, Check Details

In August 2022, Zomato launched its intercity food delivery service to bring culinary delights from ten cities in India directly to consumers' homes. However, the initiative faced immediate challenges.

By November 2022, Siddharth Jhawar, who was leading the intercity delivery project, resigned. Zomato quietly discontinued the Legends service by April 2023, only to relaunch it in July with new strategies. This time, the company implemented a minimum order value of Rs 5,000 and opted to deliver pre-stocked food items rather than sourcing directly from restaurants. This revised service is now available to select customers in major cities like Delhi NCR, Bengaluru, and Mumbai.

Additionally, last month Zomato shut down its hyperlocal delivery service, "Xtreme," launched in October 2023. Xtreme, which enabled merchants to send and receive small parcels, did not meet performance expectations.