3Photo© gadgets.ndtv.comOnePlus 7 to Go on Sale for First Time in India Today
OnePlus has been a disruptor in the smartphone market right since the launch of the OnePlus One. The company has consistently launched powerful smartphones with top-of-the-line hardware at relatively affordable prices. The OnePlus 6 (Review) helped the company break into the premium smartphone segment. It offered a premium design but commanded a higher price than previous OnePlus smartphones.
While more expensive than some fans would have liked, the OnePlus 6 still offered great value for money compared to established brands such as Samsung and Apple, helping OnePlus capture a huge portion of the premium smartphone market in India.
OnePlus' six-month upgrade cycle then resulted in the launch of the OnePlus 6T (Review) which managed to further strengthen its position. In addition to premium build quality, it also offered an in-display fingerprint scanner, which wasn't very common at the time of its launch.