Mumbai queues up for iPhone 17 before sunrise, huge crowd at Bandra Apple store

The much-anticipated Apple iPhoneApple iPhoneApple iPhone 17 series sale in India has officially kicked off today, and Mumbai’s flagship Apple BKC store has taken centre stage in the celebrations. Apple CEO Tim Cook shared a special image of the store on X, showing off the elaborate decorations, a giant iPhone 17 Pro hoarding on one side and an iPhone Air display on the other. The vibrant setup instantly went viral, reflecting the excitement around one of Apple’s biggest launches in India.

From early morning, long queues formed outside the store, with eager buyers lining up to get their hands on the brand-new iPhone 17, iPhone 17 Pro Max and iPhone Air. (X.com/Tim Cook)

From early morning, long queues formed outside the store, with eager buyers lining up to get their hands on the brand-new iPhone 17, iPhone 17 Pro Max and iPhone Air. Apple fans shared pictures of the atmosphere inside and outside the store, with staff welcoming the first customers with cheers and applause.