Legendary sprinter Usain Bolt named T20 World Cup 2024 ambassador

Cricket fans already know Bolt's story. The Jamaican icon has transcended athletics, etching his name in history with an unprecedented 'Triple-Triple' – three gold medals at three consecutive Olympic Games between 2008 and 2016. His journey began in 2008, leaving Beijing with a jaw-dropping clean sweep of the 100m, 200m, and 4x100m races, all in world record times. Bolt remains the undisputed king of speed, holding world records in all three events (9.58 seconds for 100m, 19.19 seconds for 200m, and 36.84 seconds for the 4x100m relay).

Bolt's role goes beyond a mere title. He'll be a driving force in promoting the event. Look for him in a cameo appearance alongside Caribbean music giants Sean Paul and Kes in the official anthem's music video, released next week. But that's not all. Expect to see Bolt cheering on the Windies at key matches and participating in fan engagement events, particularly in the USA, where cricket is poised for a significant leap.

"Coming from the Caribbean where cricket is a part of life, the sport has always held a special place in my heart," Bolt said, expressing his enthusiasm. He's eager to contribute to the sport's global growth while supporting his home team: "While I will of course be supporting West Indies at the World Cup, getting the sport into the US is big for cricket."