4Photo© hindustantimes.comBCCI signs 2-year-deal worth over Rs 130 crore with 3 major brands, including ChatGPT
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The BCCI has announced Campa, SBI Life and ChatGPT as associate partners for India’s home cricket, with the three partnerships valued at over Rs 130 crore for two seasons, a 44 per cent increase over the previous cycle.
The partnerships further broaden the BCCI’s commercial portfolio, bringing together leading brands across the beverage, insurance and AI technology sectors and creating new opportunities to connect with cricket fans.
They reflect the versatility of Indian cricket as a platform for businesses to build visibility, reach consumers and engage with a large and passionate fan base.
“ Each brings a distinct brand and proposition to Indian cricket, and we look forward to working with them to build strong associations that create greater value for all stakeholders.
Devajit Saikia,
BCCI announces Campa, SBI Life and ChatGPT as Associate Partners for…
“ The significant growth in the value of our home season partnerships reflects the strength of the property and the confidence that brands have in the BCCI and Team India.
Devajit Saikia,
BCCI announces Campa, SBI Life and ChatGPT as Associate Partners for…