Aishwarya, Abhishek sue YouTube for Rs 4 crore over alleged AI videos

Aishwarya Rai Bachchan and Abhishek Bachchan have filed a lawsuit against YouTube and its parent company Google, seeking Rs 4 crore (approximately $450,000) in damages. The couple's legal move comes after a series of their alleged AI-generated deepfake videos appeared on the platform, following a recent Delhi High Court order aimed at protecting Aishwarya Rai and Abhishek Bachchan's personality rights.

The legal petition, filed on September 6, requests the removal and permanent ban of videos that infringe upon the couple’s intellectual property rights. The Bachchans have also asked the court to direct YouTube to implement measures that prevent their videos from being used to train rival AI models, citing rising concerns over AI misuse in content creation.

According to legal papers reviewed by Reuters, the lawsuit targets “egregious” and “sexually explicit” AI-generated content. The Bachchans argue that YouTube should introduce safeguards so that any material misusing their names, voices, or images cannot be exploited by artificial intelligence. They contend current platform policies allow for further misuse as AI technologies evolve.