Actor Aishwarya Rai urges Delhi High Court to protect publicity, personality rights

Even before the wake of AI, public figures have always been under the threat of their image, person and likeness being used without consent, or worse, misused. Now that we are living through AI's era of acceleration, the tone of the threat in question takes on a severely sinister context.

Aishwarya Rai moves Delhi High Court over the protection of her personality rights(Photo: Instagram)

Keeping in mind the same, Aishwarya Rai has approached the Delhi High Court to safeguard her personality rights, to address her primary concern of her image and persona being replicated for multiple commercial and nefarious purposes, sans her consent.