After Akshay Kumar and Salman Khan, it’s the turn of another Bollywood heavyweight, Shah Rukh Khan, to put his money behind the fight against COVID-19. However, unlike Akshay and Salman, SRK’s appears to be a more diversified portfolio when it comes to charity, routing the assistance to a number of organisations through his own group of companies: Kolkata Knight Riders, Red Chillies Entertainment, Meer Foundation and Red Chillies VFX.
While lauding the Central government’s COVID-19 efforts, as well as those of the Maharashtra, West Bengal and Delhi State governments, SRK announced several key initiatives to extend his support that he hoped would “make a small difference”. “We have initially focused our efforts on the three cities — Mumbai, Kolkata and New Delhi — with the realisation that this is a start and we stand ready to contribute in whichever way possible going forward,” he said in a press communication on Thursday.
The aim is to not only provide relief during the pandemic, but also help raise awareness about COVID-19 and encourage more people to come forward and help. To ensure that the basic necessities reach many who are being deprived of them in these trying times, the allocated funds will be distributed amongst various beneficiaries for a wide range of issues and concerns.