After Bloomberg memes, Facebook will publicly track political sponsored content

Facebook Inc will provide a way for people to track political sponsored content on Facebook and Instagram ahead of the US presidential election, it said on Thursday.

The move comes after US Democratic presidential candidate Michael Bloomberg’s campaign started paying popular meme accounts on Facebook-owned Instagram to post content as part of its social media offensive ahead of the 2020 election.

In tweets sent by Facebook director of product management Rob Leathern, the company said it had added a new column https://apps.crowdtangle.com/pgpublicldsfb/boards/2020uspresidentialcandidates to its free social media tracking tool CrowdTangle to show sponsored content for the presidential candidates.