Zomato launches pure veg mode and fleet for vegetarian customers

Zomato Founder and CEO Deepinder Goyal on Tuesday announced the launch of a ”Pure Veg Mode” service to cater to customers who have pure vegetarian dietary preference. He cited feedback from vegetarian customers as the reason for the launch of the new service and informed that the online food delivery platform is also introducing a ”Pure Veg Fleet” in India for customers who follow a 100 per cent vegetarian diet.

In a series of posts on X, formerly Twitter, Goyal said India has the highest percentage of vegetarians globally, and these new features were launched based on their feedback. ”India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.

“To solve their dietary preferences, we are today launching a ”Pure Veg Mode” along with a ”Pure Veg Fleet” on Zomato, for customers who have a 100 per cent vegetarian dietary preference,” the Zomato CEO said. Goyal shared that ”Pure Veg Mode” includes a selection of restaurants serving exclusively vegetarian food, excluding any establishments offering non-vegetarian items. He clarified that this mode doesn’t cater to or exclude any religious or political preferences.