Zomato launches new feature to tackle food waste due to cancelled orders
Zomato has rolled out a new feature for users in India which aims to minimise food wastage caused by cancelled orders. This feature, announced by Zomato CEO Deepinder Goyal on Twitter, allows customers near a cancelled order’s original delivery route to claim the food at a significant discount, provided it’s still in its untampered, original packaging.
“We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage. In spite of stringent policies, and a no-refund policy for cancellations, more than 4 lakh perfectly good orders get canceled on Zomato, for various reasons by customers," he Goyal on X.
The cancelled orders will be made available for a short time period (to ensure freshness) in their original untampered packaging. Customers will now be able to grab the order at an ‘unbeatable price’ and receive it within minutes. Food Rescue will automatically show up on the app home page if there is indeed a canceled order available.