Women's Tennis Signs 'Multi-year Partnership' With Saudi Investment Fund

The women’s tennis tour (WTA) on Monday announced “a multi-year partnership” with the Saudi Arabian sovereign wealth fund (PIF), emulating a deal made by the men’s tour (ATP) in February.

The WTA said in a statement that it shared with PIF an “ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game.”

“We look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” said Marina Storti, CEO of WTA Ventures, in the joint statement.