Sydney Sweeney registered Republican? Euphoria actor slammed again after American Eagle advertisement row

In July, the 27-year-old Euphoria star was revealed as AE's new face, kicking off the company's fall 2025 campaign that highlighted its denim roots. The advertising campaign, “Sydney Sweeney Has Great Jeans,” soon became the subject of social media criticism.

The ad featured a video that was widely criticized by users, who accused it of being too sexualized and of exploiting the male gaze. The camera pans around Sydney Sweeney's body as she narrates in the contentious commercial.

Sweeney stated, “My genes determine the composition of my body,” while a camera moved along her torso. “Hey, eyes up here.” Some social media users compared the marketing to “Nazi propaganda” because of the wordplay that persisted in other advertising materials, which appeared to be a pun on the word “genes.”