OpenAI releases Sora AI video generator to public

OpenAI is rolling out an artificial intelligence system called Sora that can generate realistic-looking videos from text prompts, nearly 10 months after the startup first publicly previewed the technology.

Sora will be available to paid users of chatbot ChatGPT in the US and other markets on Monday, the company said in a live-streamed presentation. The new version of the tool will be able to churn out videos up to 20 seconds in length and offer multiple variations of those clips.

With Sora, OpenAI is working to keep pace with a growing number of startups that now offer tools to spit out short clips quickly and more cheaply than creating video from scratch - potentially upending the livelihoods of many in Hollywood. The list of rival AI video companies includes Pika, Haiper and Runway, the last of which recently partnered with a studio to train a new AI model and explore how the technology can be used in film production.