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Mukesh Ambani, Isha Ambani led Reliance Retail has taken its beauty retail brand Tira by opening its first store in Chandigarh. The new outlet at Elante Mall will increase Tira’s presence across North India.

The launch event was done with a promotional bike rally in Chandigarh. Bikers and beauty influencers also visited these stops and offered product applications like mists, lipsticks, and SPF balms. The activity was carried out to improve brand visibility on social media and increase local engagement in Punjab.

Tira already has stores in metro cities like Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune. The brand has been focusing on urban centers with strong retail presence which can give them more customers.