John Abraham strongly reacts to actors who endorse paan masala brands, 'You're selling death'

John Abraham is awaiting the release of his upcoming film Vedaa. The upcoming actioner has him playing the role of former Indian Army officer Abhimanyu Kanwar, who mentors Sharvari's titular protagonist, in her fight for injustice. In one of the promotional interviews for Vedaa, John slammed the actors for endorsing paan masala and stated that he will not sell death.

Talking to Ranveer Allahbadia on his YouTube channel, the Pathaan actor said that he wants to be a role model and always practise what he preaches. "If I live my life with honesty, and if I practice what I preach, then I’m a role model. But if I’m presenting a fake version of myself in the public and behaving like a different person behind their back, they’ll spot it."

Calling out actors for doing paan masala endorsements, John continued, "People talk about fitness, and the same people endorse paan masala. I love all my actor friends and I’m not disrespecting any of them. I want to make it clear that I’m talking about myself. I will not sell death, because it’s a matter of principle. Do you know that the yearly turnover for the paan masala industry is ₹45,000 crore? Which means that even the government is supporting it, and that’s why it isn’t illegal. You’re selling death. How can you live with it?."