Jeff Bezos flexes his latest luxury purchase, the James Bond franchise; asks who should be the next 007

As the news was shared online, fans commented upon the change, raising fears about Amazon Studios' ability to handle the franchise. "It’s over. RIP Bond. 1962-2025," wrote one in a rather macabre fashion. Another sounded the death knell and said, "Broccoli was the one protecting it from becoming streaming slop. Cooked!" One fan referred to the character's death in the last Daniel Craig film No Time To Die: "Turns out Bond really and truly died in the last film."

Many pointed out that Amazon's track record with iconic franchises is not good, raising fingers at their Lord of the Rings prequel series. "Yay after marauding Tolkien it’s time for another …one Brit at a time Jeff one Brit at a time," read one comment. Others feared that the streaming giant and studio will dilute the franchise with too many IPS. "Now Bond movie, Bond prequel before his license to kill TV series, M spin-off, Moneypenny spin-off. Blofeld series origins," read one comment.

However, not all were ‘doom and gloom’ about the announcement. A few in the minority expressed hope as well. One fan wrote, "I think the best movies were done. The last few episodes were a bit slow and boring. If it recenters the plot around gadgets, cars, luxury real estate and action scenes, why not." As many 'hardcore fans' accused Bond of going woke and said they were apprehensive of a black Bond under Amazon, one commenter defended the choice with, "White men have played big roles for decades. Maybe Bond can take a cue from Doctor Who and learn."