ITC's ‘100% atta’ gets breather on court floor

The Delhi High Court on Tuesday (August 25, 2026) asked the Food Safety and Standards Authority of India (FSSAI) not to cancel for the time being ITC Ltd.’s licence over failure to comply with directives asking the conglomerate to remove all “100%” claims in relation to its product, ‘Aashirvaad M.P. Chakki Atta’.

Justice Swarana Kanta Sharma granted interim protection to ITC on its petition challenging the FSSAI advisories and notices to discontinue the usage of the term “100%” for its product or face suspension of FSSAI License.

“Since the issue regarding jurisdiction is to be decided and the courts will be closed, till the next date of hearing, no decision regarding cancellation of the license will be taken,” Justice Sharma said as it listed the case for hearing on September 9.