Instagram tests option to show posts only from Meta Verified subscribers

Meta is testing a ‘Meta Verified’ toggle for Instagram, which means that once the toggle is turned on, Instagram users can see posts only from those who have subscribed to Meta Verified, the Mark Zuckerberg-helmed company's subscription bundle for creators and businesses on Instagram and Facebook.

The Meta Verified toggle that is being tested on Instagram (Image courtesy: Meta)

This was announced on Monday by Instagram head Adam Mosseri, who described the feature as a ‘new control for people and a way for businesses and creators to get discovered.’

“We are testing a way for people to explore their Instagram feed and reels by toggling only to Meta Verified accounts. Let us know if you would be interested in using this,” Mosseri said in a message on his Instagram Broadcast channel.