IndiGo Sues Mahindra & Mahindra Over Use Of '6E' Branding On EV

IndiGo, India's largest airline, has sued Mahindra Electric Automobile Limited for using ‘6E’ in the name of its new car, BE 6e, since it is also the airline's callsign, Bar and Bench reported.

IndiGo has filed a copyright infringement suit against Mahindra for the use of '6e' in the name of its new electric SUV BE 6e

IndiGo claims “6E”, is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime which gives customers benefits like seat selection, priority check-in, and complimentary snacks, and 6E Flex, which allows unlimited rescheduling and cancellation flexibility, according to the report.