Do You Know What Is ‘Brain Rot’? That’s The Oxford Word Of The Year 2024

Oxford Word of the Year 2024: How much time do you spend scrolling YouTube Shorts, Instagram Reels, and Facebook videos? A lot, right? This mindless scrolling now has a word in the Oxford dictionary —  'brain rot'. Oxford University Press has named it the phrase or word of the year 2024.

Oxford’s language experts reviewed public input, voting results, and language data to conclude that “brain rot” best encapsulates the collective experience and concerns of the past year. The word was chosen after a public vote that saw over 37,000 people having their say. 'Brain rot' claimed the top spot pipping five other words/phrases on the shortlist, which included 'demure', 'dynamic pricing', 'lore', 'romantasy', and 'slop'.

Usage of the phrase increased by a remarkable 230% compared to 2023, reflecting its growing presence in everyday conversations, according to OUP.