Calculating the real ROX on real estate

The latest episode of a Mint special series called Life’s True Value, saw Saurabh Garg, Co-founder and Chief Business Officer at NoBroker.com, explore the world of luxury homes and uncover their connection with ROX. NoBroker is one of India’s first PropTech unicorns and a first of its kind C2C real estate platform across the world that addresses the house hunting hassles and intermediation costs faced by Indian home seekers. Founded in 2014, the platform has helped more than 3.5 crore Indians find homes, saving more than 20,000 crore in brokerage.

Garg spoke about the common factors that people look for while buying homes. “Luxury homes go beyond the price tag. They are about elevating the living experience – it is about how people who are living in those luxury homes find their life much more fulfilling,” he said, listing 3-4 things that define that.

These include the locality, the entire living experience, a community of like-minded people with whom you can build meaningful connections, and the ease of travel that it offers, whether it is going to the office, or your child’s school or places where you go over the weekends. One needs amenities like a swimming pool, a squash court, a gymnasium and a play area for children.