Assembly elections: Cong gears up for virtual campaign, prepares for big battle

With the Election Commission imposing restrictions on poll rallies till January 15 in the wake of rising COVID-19 cases, political parties in Uttar Pradesh are gearing up for virtual campaigning.

While the Bharatiya Janata Party (BJP) already has a good presence on social media platforms, the Samajwadi Party (SP) and others are putting in efforts to strengthen their digital army and chalking out strategies to boost their support base.

“We are miles ahead of rival parties in leveraging our social media presence. Further, we are working on a strategy for virtual campaigns,” BJP state media in-charge Manish Dixit told PTI.