Ambani's JioHotstar targets millions of NRIs

New Delhi: JioHotstar, the OTT platform owned by JioStar, on Wednesday announced its international launch in the UK, Canada and Singapore, marking its foray into becoming a global entertainment platform with over 1,60,000 hours of content across 12-plus languages.

The streaming platform, with over 500 million active users, said the launch will offer audiences a new way to discover and engage with entertainment through personalised recommendations, interactive features and flexible subscription options, besides the content catalogue.

The platform will target the South Asian diaspora while also appealing to a broader global audience, and will add over 30,000 hours of fresh content annually across these markets, the company said in a statement.