Airtel launches India’s first Al-powered network solution for spam detection

Bharti Airtel on Wednesday unveiled the country’s first network-based, artificial intelligence-powered (AI) spam detection system, aimed at tackling the growing issue of unsolicited calls and messages, reported The Economic Times.

In a move set to enhance customer protection, Airtel’s new tool will provide real-time alerts for suspected spam calls and short messaging services (SMSs) at no extra cost. The system will be automatically activated for all Airtel customers without requiring a service request or additional downloads, the company announced.

"A first-of-its-kind solution by a telecom service provider in the country, the tool will alert customers in real-time to all suspected spam calls and SMSs. The solution is free of cost and will get auto-activated for all Airtel customers without them having to raise a service request or download an app," the company said in a press release.