Jay Shah: The Champions Trophy made an amazing return after eight years and the viewership…

“ The Champions Trophy made an amazing return after eight years and the viewership numbers from India have been overwhelming, in particular the final between India and New Zealand. The incredible viewership numbers highlight the mass appeal that cricket has in India and how taking ICC events to audiences in different languages can significantly boost fan engagement. The success of the Champions Trophy marketing strategy is evident, creating excitement in existing and new fanbases, complimented by highly exciting cricket throughout the event,

Jay Shah, 5 months

CT 2025 Breaks Viewership Records; IND-PAK Most-Watched ODI Ever In…

Statements by Jay Shah

“ Navi Mumbai has emerged as a genuine home for women’s cricket,

Jay Shah, 8 days

Bengaluru loses Women’s WC matches, Navi Mumbai new venue

“ We are pleased to announce an experienced team of match officials for the ICC World Test Championship Final at Lord’s, marking the culmination of a highly competitive two-year cycle of Test matches…

Jay Shah, 3 months

ICC announces officials for WTC final between Australia and South…

“ The United Kingdom's rich diversity has always shown passionate support for all teams,

Jay Shah, 4 months

Lord's to host 2026 Women’s T20 World Cup final

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