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“ The Champions Trophy made an amazing return after eight years and the viewership numbers from India have been overwhelming, in particular the final between India and New Zealand. The incredible viewership numbers highlight the mass appeal that cricket has in India and how taking ICC events to audiences in different languages can significantly boost fan engagement. The success of the Champions Trophy marketing strategy is evident, creating excitement in existing and new fanbases, complimented by highly exciting cricket throughout the event,
Jay Shah, 10 months
CT 2025 Breaks Viewership Records; IND-PAK Most-Watched ODI Ever In…

Statements by Jay Shah

“ With the ICC Women's Cricket World Cup returning to India after 12 years, and given India's leadership in championing the women's game, the 'Will to Win' campaign has been thoughtfully crafted to…
Jay Shah, 4 months
ICC Women’s Cricket WC: ‘Will To Win’ campaign film released
“ Our message is simple: women cricketers must know they will be treated on par with men if they choose this sport professionally,
Jay Shah, 4 months
Jhulan Goswami praises ICC for increasing prize money for Women’s…
“ This announcement marks a defining milestone in the journey of women’s cricket. Our message is simple –women cricketers must know they will be treated on a par with men if they choose this sport…
Jay Shah, 4 months
ICC announces path-breaking prize boost for women’s ODI WC

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