AT&T to launch HBO Max streaming service to go head on against Disney and Netflix

AT&T Inc in May will launch its HBO Max streaming service with a new Game of Thrones series at the current HBO price of $15 a month in an aggressive move to battle Netflix, Disney and Apple for the future of TV.

The price, which many expected to be higher, surprised the financial analysts and investors attending the WarnerMedia presentation on Tuesday.

HBO Max is expected to reach 75 million to 90 million global subscribers by 2025, with about 50 million of these coming from the United States. The new service is expected to generate about $5 billion (£3.89 billion) in US revenue by 2025.