Dabur pulls down its Karwa Chauth ad featuring same-sex couple celebrating Karwa Chauth

FMCG company Dabur on Monday withdrew its advertisement depicting a same sex couple celebrating the Hindu festival of Karwa Chauth, hours after Madhya Pradesh Home Minister Narottam Mishra warned of legal action, calling the advertisement “objectionable”.

Dabur joins a growing list of brands who recently have had to withdraw campaigns and advertisements, in response to outrage over the content.

“Today they are showing lesbians breaking their Karwa Chauth fast… tomorrow they might show two boys taking pheras, getting married,” Mr. Mishra said of the advertisement showing the same-sex couple using Fem, Dabur’s fairness bleach cream.