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Congress or BJP, Who’s Winning the Hashtag War on Social Media?

Hashtags are aplenty this election. They are cheeky, witty and of course, political. Here’s all you need to know. 

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Video Editor: Mohd Ibrahim

It's election season and both the Bharatiya Janata Party (BJP) and Congress are using hashtags on social media to get their points across. These hashtags are cheeky, witty and of course, political.

For instance, BJP leaders appropriated the ‘How’s the josh?’ dialogue from the blockbuster Bollywood movie Uri, with ministers like Piyush Goel and Nirmala Sitharaman using it in their speeches. The Congress countered this slogan with #How’sTheJobs to criticise the Modi government on its failure to create employment.

In another round of this ‘hashtag dangal’, the official Twitter handle of the BJP started tweeting with the #BudgetForNewIndia on the day of the Budget. And the Congress retaliated with by making #AakhriJumlaBudget trending too.

But the follower count of the BJP and Congress tell a story different from innovative hashtags.

The BJP has 10.5 million followers on Twitter while the Congress has only 4.83 million. On Instagram, the Congress has only 324k followers, which again is very little compared to the BJP’s 1.3 million.

The Congress’ social media posts are innovative, however. On Instagram, the party put out a puzzle that asks you to spot 10 ‘scams’ of the Modi government. The BJP’s straight hashtags on Instagram might not be fun, but could prove to be a great social media strategy. They get a wider reach as generic hashtags are used and seen more on Instagram.

So, what matters on social media? Number of followers or creative hashtags? Who do you think is leading in this hashtag war? Tell us what you guys think!

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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Topics:  BJP   Congress   2019 General Elections 

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