Texas suing Google over alleged anti-competitive ad tech practices

Ten states on Wednesday brought a lawsuit against Google, accusing the search giant of “anti-competitive conduct" in the online advertising industry, including a deal to manipulate sales with rival Facebook.

Texas Attorney General announced the suit, which was filed in a federal court in Texas, saying Google is using its “monopolistic power” to control pricing of online advertisements, fixing the market in its favour and eliminating competition.

“This Goliath of a company is using its power to manipulate the market, destroy competition, and harm you, the consumer,” Paxton said in the video posted on Twitter.