Sachin Tendulkar sues Australian bat manufacturers over conflict in image rights

Sachin Tendulkar has reportedly sued Australian manufacturer Spartan over a conflict in image rights, with the bat-makers failing to pay $2 million in royalties since 2016.

News Agency Reuters reports that Spartan Sports International and Tendulkar have been in contract since 2016, with the legendary Indian batsman agreeing to promotional tours and letting the manufacturers use his image, in return for a million dollars a year. Tendulkar has appeared for promotional events in London and his hometown of Mumbai.

However, the Australian brand has not paid Tendulkar the fees, despite a request being put in in September 2018. Upon receiving no response, Tendulkar’s representatives ended the agreement. However, Spartan continued the production and sales of Sachin-branded merchandise.