Priyanka Chopra is British Fashion Council’s new ambassador

The British Fashion Council (BFC) on Tuesday announced Indian actor Priyanka Chopra Jonas as its new ‘Ambassador for Positive Change’ to support the organisation’s efforts to lead on change, using fashion as a positive platform to inspire future generations.

The BFC said that as its ambassador, Priyanka Chopra Jonas will help raise awareness and promote best practice within the fashion industry, celebrating those that adhere to inclusive and ethical principles and act as a spokesperson for the importance of creative education.

She will have an active role in BFC events throughout the year, including London Fashion Week and the Fashion Awards over a twelve-month period from November 2020 to December 2021.