Paytm retains title sponsorship of Indian cricket for five years

The Board of Control for Cricket in India (BCCI) on Wednesday announced that mobile payments and e-commerce company One 97 Communications Pvt. Ltd, which operates under the Paytm brand, has retained the title sponsorship rights for all cricket matches, domestic and international, played in India for five years.

Paytm has signed the deal for ₹326.80 crores which it will pay BCCI over a period ranging between 2019 and 2023. The winning bid was ₹3.80 crore which is at 58% incremental value in comparison to the previous per match value of ₹2.4 crores. In 2015, Paytm forged a deal with BCCI bagging the title sponsorship rights of Indian team paying a total sum of ₹203.28 crores.

“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket,” said Rahul Johri, chief executive, BCCI.