Now Jio, Airtel And Vodafone Will Allow Your Phone to Ring For 25 Seconds Only

Telecom operators Bharti Airtel and Vodafone Idea have slashed ring time on outgoing calls from their network to 25 seconds to counter a similar move by Reliance Jio and plug losses amid a high decibel feud over the issue. While Airtel informed regulator TRAI about its decision in a letter, sources said Vodafone Idea too has cut the ring time in select circles.

Airtel, in its letter, rued that while its decision to cut call ring time, in response to a similar move by Jio, may cause customer inconvenience, the company was left with no choice in the absence of a firm directive from the regulator despite repeated industry representations.

The company said cutting the ring time would also help it in plugging further losses on Interconnect Usage Charges (IUC). Airtel, in the letter dated September 28, informed TRAI secretary that the company has reduced the ringing timer to 25 seconds on its network "as well". Originally the operators had a ring time of 45 seconds but Airtel had earlier accused Jio of arbitrarily slashing the ring duration. Sources said Vodafone Idea too has cut call ring duration to 25 seconds for select circles. When contacted, a company spokesperson declined to comment on the issue.