IPL Final Brings Record Breaking Viewership For Hotstar3Photo© gadgets.ndtv.com

IPL Final Brings Record Breaking Viewership For Hotstar

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OTT platform Hotstar broke global records by registering 18.6 million concurrent viewers in the Vivo Indian Premier LeaguePremier LeaguePremier League (IPL) 2019 final.

The final match between Mumbai Indians and Chennai Super Kings that took place on Sunday saw the streaming platform soar past its earlier record of 12.7 million concurrent users, achieved during an earlier game in the same tournament, according to a statement.

With the 12th edition of the Vivo IPL, Hotstar aimed to reach 300 million unique visitors, and by the end of the tournament, Hotstar had not only recorded in excess of 300 million users but also witnessed a 74 per cent increase in watch-time as compared to last year.