IPL 2020 Sets Massive Viewership Record With 31.57 Million Average Impressions© sports.ndtv.com

IPL 2020 Sets Massive Viewership Record With 31.57 Million Average Impressions

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Thee recently concluded Indian Premier League turned out to be a massive hit both on and off the field. The 2020 edition of the IPL was held in UAE due to coronavirus outbreak in India as the tournament was played under closed doors but it didn’t stop players to shatter several records with both bat and ball. Meanwhile, off the field IPL 2020 set a massive viewership record with an overall consumption increase of 23 per cent from last season. Also Read - IPL 2020: KXIP Allrounder Glenn Maxwell Responds to Virender Sehwag's 'Rs 10-Crore Cheerleader' Jibe

The broadcasters also cashed-in huge through regional language channels with 28 per cent more viewership from last year.

“Season 13 witnessed innovative programming, world-class production – both remote and on-ground,” said Sanjog Gupta, Head – Sports, Star India.