Farm to Home — vegetables at your doorstep

Last week, Tadisina Laya and Dushyanth Reddy, a farmer couple from a village near Siddipet, about 100 km from here, have come across the idea of supplying vegetables at the doorstep of households during this time of lockdown.

They thought about this possibility while travelling in their car to their farm when they have learnt the prices of vegetables have plunged so sharply that the big retail chains like Reliance and Big Basket to which they were supplying their produce hitherto have offered a price of just ₹ 20 a kg for some vegetables for which the price was ruling at ₹ 50 a kg just a few days ago.

"At ₹ 20 a kg, we can’t even meet the production cost. So, we thought why can’t we collect vegetables from farmers of nearby villages and deliver them to households in Hyderabad. This way, both farmers and the consumers will be benefited". Ms Laya Reddy told The Hindu, explaining the reasons for their "Farm to Home" initiative which they commenced two days ago.