Amazon partners with Onida to bring Fire TV edition smart TVs in India

With the rapid growth of streaming services, buyers are now taking to smart televisions in big numbers. Smart TV platforms such as Android TV are already very popular in India, and Amazon has finally brought its platform to the segment. The global e-commerce giant has announced the launch of its Fire TV Edition smart televisions in India, starting with the Onida Fire TV Edition television series. The Onida series comes in two sizes - 32 inches and 43 inches - and goes on sale on Amazon on December 20.

Priced at Rs. 12,999 for the 32-inch variant and Rs. 21,999 for the 43-inch variant, the Onida Fire TV Edition comes with the Fire TV software and experience built into the television itself. This gives users access to a variety of streaming services supported on the Fire TV platform, including Amazon Prime Video, Netflix, Hotstar, YouTube, and more.

The television directly connects to the internet to stream content from various apps and services. The Fire TV platform is the same as that available to users of the Amazon Fire TV Stick 4K and other similar devices.