Amazon, Flipkart Announce Upcoming Festive Sale Dates

E-commerce giants Amazon and Flipkart are all set to hold their annual festive season sales ahead of Diwali and Durga Puja due next month. Amazon's Great Indian Festival sale will kick off from midnight on September 29 and will end at midnight on October 4.

Walmart-owned Flipkart's Big Billion Days sale will also run during the same time as its rival Amazon. For Amazon Prime members, the sale will open early at 12pm on September 28.

Amazon India's Vice President Manish Tiwary said that slowdown will have no impact on the sale and the company is expecting more customers from Tier II and III cities.