Kabir Khan directs Shah Rukh Khan in an ad campaign

Director Kabir Khan, who has helmed a campaign featuring Shah Rukh Khan, says he has always aspired to work with the superstar.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) revealed the first short film of “2.0 #BeMyGuest” campaign on Saturday. It is the first-ever collaboration between Shah Rukh and Kabir.

“I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, we have done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality,” Kabir said in a statement.

The mini-series has been shot across iconic locations in the city, including LEGOLAND Dubai and Bollywood Parks Dubai.

“Last year I invited my fans around the world to ‘Be My Guest’ while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism.

“This year, along with one of Bollywood’s most recognised directors, Kabir Khan, we are taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights,” said SRK, who loves the “amazing city”.

Conceptualised with the aim to strengthen the connection and cultural links between Dubai and the subcontinent, the video underli...

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