Singles' Day is an annual one-day shopping festival in China that's bigger than America's Black Friday and Cyber Monday combined. The Alibaba Group, which runs the Singles' Day sale event, is gearing up for a much bigger event this year. Singles' Day is held on November 11 — 11/11, all singles — each year with sales for the one-day shopping festival nearly touching $25 billion (approximately Rs.
2,500 crores) last year. Alibaba claimed it sold $1 billion worth of products in the first two minutes of the sale itself last year, and Singles' Day 2018 promises to be even bigger.